January 4, 2021 - S2K has designed, fabricated and installed a new innovative graphic hardware system at over 40 Vallarta Supermarkets throughout Southern California.
“The new hardware is very clever”, said Dan Pulos, VP/GM. “It creates a soffit above various refrigerated and non-refrigerated cases that hold product-category signage to help customers with wayfinding. The hardware is lightweight, adaptable to the various types of display cases used at Vallarta and is consistent with Vallarta’s current branding. Two features particularly appealing to the Vallarta marketing team were the ability to implement easy, low-cost signage changes based upon future resets and the ability to completely change the soffit motif as needed down the road.”
S2K is based in Chatsworth CA and is part of the Franke Group.